Enhanced Route Information and Improved Functionality Streamline Access
ALBANY, N.Y. (April 02, 2019) The Capital District Transportation Authority (CDTA) unveiled its redesigned website today, focused on providing customers a quicker path to services and information related to the Capital Region’s transportation network. The site’s modern, responsive redesign offers a sleek display and more accurate information to insure customers, visitors and partners have quick access to a wide array of regional transit information.
“We are always looking to improve the way we communicate with our customers, stakeholders and the public,” said CDTA Chairwoman Georgeanna Nugent. “Integrating new technology that makes it easier to access our services and the great things the Capital Region has to offer are critical to our mission. The growth of mobility choices allows us to provide customers with a wider scope of services that are easily accessible through CDTA.org.”
The redesigned site provides the most relevant data with the fewest number of clicks as most site visits are to access route and scheduling information. The new homepage layout offers customers direct access to Routes & Schedules, Service Advisories, Navigator payment options and trip planning services in one convenient module.
Improvements made to the Routes and Schedules section to give customers a real time look at arrivals and departures. A new bus proximity indicator shown next to stops will indicate when the bus is close to the specified stop. Customers can just click “show arrivals” on a route or stop page to expand detail and see when the bus is expected. Enhanced transit mapping provides access to a wider breadth of mobility options including CDPHP Cycle! rack locations, regional Park & Ride lots, Navigator sales outlets and ways to easily connect to the rest of CDTA’s route network.
There is a new Regions Map that allows users to access services by county along with a search box that lets customers search routes, stops and landmarks. The improved layout includes the ability for the trip direction to be toggled, offers viewing of trip additions/exceptions and the ability to view service advisories.
Visitors will notice improvements to the user experience designed to provide quicker access to the most relevant information. The new design and layout offer faster page loads, and better integration to the site’s most visited pages.
Additionally, the landmarks section overhaul includes Improved design and layout with access to the wider breadth of mobility options, walking times to reach a destination and a “Serviced By” button to expand stop detail to display route numbers and days of operation.
CDTA set a record with more than 2 million website hits in 2014, with more than 1.5 million coming from mobile users. More than 70% of the visits were to the schedule pages and led to more than 5 million pages views last year. The rollout of real-time information in October has driven the website’s numbers to record heights with nearly 17,000 sessions a day for more than 1 million sessions all told. The refresh was developed with the assistance of NaviSite, A Spectrum Enterprise Company headquartered out of Massachusetts.
ABOUT CDTA: The Capital District Transportation Authority (CDTA) was created in 1970 by the New York State Legislature as a public benefit corporation to provide regional transportation services by rail, bus, water and air. CDTA is the premier mobility provider in the Capital Region, providing local, express, commuter and bus rapid transit services. CDTA owns and operates the Rensselaer Rail and Saratoga Springs Train Stations. Today, nearly 650 people work to deliver a transit system that transports more than 55,000 customers each weekday.